115th Boston Marathon Corporate Sponsors

adidas

adidas is excited to begin its 23rd year as the Official Footwear and Apparel Supplier of the Boston Marathon. In 2012, adidas continues its commitment to the marathon by playing a key role not only in the race, but in all Boston Athletic Association programs.

This year adidas will supply exclusive Boston Marathon jackets to over 8,000 B.A.A. volunteers and over 3,500 other media and officials. Also, the official collection of the 2012 Boston Marathon performance apparel and footwear will be available to race participants and fans at the John Hancock Sports & Fitness expo as well as select local retailers. In an effort to celebrate the marathon all weekend long, adidas support a series of pre-race events including the B.A.A. Relay Challenge and the B.A.A. Invitational Mile. Leading up to the race adidas also hosted marathon training clinics at Marathon Sports.

adidas has been a sponsor of the B.A.A. Running Club since 1992. In 1999, adidas and the B.A.A. unveiled their joint venture consisting of a long-term, year-round running program designed to promote overall fitness and health among Boston-area youths throughout Boston Public Schools. Since then, more than 25,000 kids have participated in adidas-sponsored B.A.A. events.

adidas’s founder, Adi Dassler, had a passion for running and a passion to make equipment to help every athlete perform at their best. Today adidas remains committed to making the best running products available. For training tips and to learn more about adidas running, visit adidas.com/running .


AT&T

AT&T is once again proud to sponsor the AT&T Athlete Alert Program at the Boston Marathon, which helps friends and family keep tabs on the progress of registered runners in real time. This year, both SMS (text messages) and email updates from the April 16th event can be sent directly to designated mobile phone numbers and/or email addresses. Updates are courtesy of AT&T and the Boston Marathon and will be sent when the runner reaches the 10-kilometer, half marathon and 30-kilometer marks, and from the finish line. We strongly encourage runners to register before race weekend. More information and registration can be found at www.baa.org. If the runner chooses to sign up during race weekend, please bring the phone numbers and/or email addresses with you to Bib Number Pick-up. Representatives will be available in the Number Pick-Up area at the John Hancock Sports & Fitness Expo on Friday, April 13, from 2:00 p.m. – 7:00 p.m., and Saturday, April 14, and Sunday, April 15, from 9:00 a.m.– 6:00 p.m. to answer questions and provide AT&T Athlete Alert registration assistance.


Dana-Farber Cancer Institute

Dana-Farber Cancer Institute (DFCI) provides expert, compassionate care to children and adults and is home to groundbreaking cancer discoveries. The Dana-Farber Marathon Challenge (DFMC) team directs 100 percent of funds raised to th e Claudia Adams Barr Program in Innovative Basic Cancer Research at DFCI, which enables leading researchers to achieve increased cure rates and to enhance patients’ quality of life. DFMC took its first steps in 1990 as one of the inaugural organizations in the official B.A.A. Boston Marathon® Charity Program. The team aims to celebrate DFMC 2012, its 23rd year, by raising $4.8 million for the Barr Program.


Earthlink

EarthLink BusinessTM, a division of EarthLink, Inc., is proud to serve as the data center and Internet connectivity provider for the Boston Marathon. Our advanced, next-generation IP network delivers the performance, availability and reliability needed to keep the Boston Marathon website running at full speed. Our robust infrastructure and state-of-art network operations center ensure that the millions of visitors to the official Boston Marathon web site are able to access race times for each runner any time during the race. EarthLink Business is one of the nation’s largest business-to-business providers of IP services, integrated communications and equipment solutions to medium-sized and large businesses and enterprise customers across the United States. We provide cost-effective, reliable services to organizations of all sizes, with specialized solutions for many industries including retail, healthcare, financial institutions and state governments. Our robust facilities-based network is coupled with a nationwide MPLS network. The combination enables us to connect virtually any location in the U.S. using a blend of access technologies to improve efficiency and performance for your organization. www.earthlinkbusiness.com


Gatorade Endurance Formula

The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Gatorade Thirst Quencher® is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. The company’s product portfolio is built around the G SeriesTM, a 1-2-3 approach to athlete nutrition and hydration before (Gatorade Prime 01TM), during (Gatorade® Perform 02 and G2® Perform 02), and after (Gatorade Recover 03TM) training or competition. Grounded in years of hydration and sports nutrition research at the Gatorade Sports Science Institute and used by some of the world’s best athletes, G Series Pro delivers the fuel, fluids and nutrients endurance athletes need before, during and after a workout, practice or competition. Taking in the right kind of fuel is critical to an endurance athlete’s success. G Series Pro provides nutrition solutions to help these athletes reach their best performance. G Series Pro products are available where the endurance athlete shops – at running, bike and tri specialty stores nationwide.

As part of a five-electrolyte blend of sodium, potassium, calcium, magnesium, and chloride, G Series Pro Endurance Formula is a specialized sports drink designed to sustain hydration during prolonged training and competition when fluid and electrolyte losses can be significant. It contains nearly twice the sodium (200mg) and more than three times the potassium (90mg) of Gatorade Thirst Quencher to help sustain hydration, maintain proper fluid balance and replace the critical electrolytes lost in sweat during these occasions. G Series Pro Endurance Formula (Lemon-Lime) is the official on-course sports drink of the 2012 Boston Marathon and will be available approximately every mile beginning at mile 2. For more information, please visit www.gatorade.com.


JetBlue

JetBlue is the Official Airline of the Boston Marathon! For six consecutive years, JetBlue has proudly supported the world’s oldest annual marathon and one of the world’s most prestigious racing events.


JetBlue flies to more nonstop destinations from Boston than any other carrier. Fly to 60+ destinations in the U.S., Bermuda, the Caribbean, Mexico and Latin America and enjoy:

Fly now at www.jetblue.com or call 1-800-JETBLUE (1-800-538-2583)


    * Based on the average fleet-wide seat pitch of U.S. airlines.
  ** DIRECTV and XM Radio service is not available on flights outside continental U.S.; however, where applicable,
       movies from JetBlue FeaturesTM are offered complimentary on these routes.
*** Weight and size limits apply.


Long’s Jewelers

Long’s, Fine Jewelers since 1878, is proud to be the Official Award Supplier of the Boston Marathon as well as the co-designer of the permanent Boston Marathon Champions’ Trophy. Each year, Long’s offers a line of officially licensed Boston Marathon jewelry, gifts and collectibles available at the John Hancock Sports & Fitness Expo, online at www.longsjewelers.com, or by calling 877.845.6647 x5839. With five locations throughout New England including downtown Boston, Long’s carries the region’s finest collection of jewelry and watches from world-renowned manufacturers that include Rolex, David Yurman, Mikimoto, Roberto Coin, Marco Bicego, Breitling, TAG Heuer, Raymond Weil, and more. As New England’s Diamond Source, Long’s also specializes in diamonds and engagement rings. The Long’s diamond, wedding ring, and bridal jewelry selection includes signature pieces as well as items from top designers Ritani, Memoire, and Scott Kay. Each store offers a complete giftware gallery of crystal, porcelain sculptures, and gifts for baby and the home Long’s also focuses on corporate gifts to suit every business need. For more information, log on to www.longsjewelers.com.


Newton-Wellesley Hospital

Newton-Wellesley Hospital is the premier community teaching hospital in Massachusetts offering a full range of medical, surgical and specialty programs as well as intensive care, joint and spine services, cardiac care, pediatrics, obstetrics, psychiatric services, cancer care and urgent care. Newton-Wellesley offers a state-of-the-art, convenient and comfortable facility for its patients and visitors. The Hospital has more than 1,000 affiliated physicians and 2,500 employees with the expertise and dedication to meet all patient needs. Newton-Wellesley offers a 24-hour emergency department, pediatric emergency department and dedicated inpatient units with staff who are experts in their fields.To learn more about Newton-Wellesley Hospital, visit www.nwh.org. For information about physicians or services offered at Newton-Wellesley, contact CareFinder at [email protected] or 866-NWH-DOCS (694-3627).


Nissan

Nissan’s Innovation for Endurance features exclusive daily content showcasing the latest innovations in running, cycling, yoga, strength training, and general fitness, all brought to you by the 100% electric Nissan LEAF.™ Shift the way you move with Nissan by rethinking the ordinary, pushing the boundaries, exceeding expectations and anticipating the needs of an ever-changing planet. Through the Innovation for Endurance community, Nissan will be bringing you a whole new take on performance. We’re surfacing the best innovations and innovators in running, cycling, fitness, yoga and wellness from across the country. We’ve put together a road crew that is canvassing the U.S. to find the big and little ways that will help you take your performance to a whole new level.

You’ll get insider tips from elite runner Ryan Hall, cycling coach Chris Carmichael, cycling champion Chris Horner, and yoga master Tara Stiles. And you’re an essential part of the Innovation for Endurance community – since you’re an innovator too, we’ll be asking you to share your best ideas and insights.

Visit us at http://www.facebook.com/innovationforendurance to become part of a bold performance community!


Phoenix Media/Communications Group

The Phoenix Media/Communications Group (PM/CG) works in tandem with the B.A.A.each year to produce the Official Boston Marathon Program and Racers’ Record Book of official results. The Phoenix has developed a race program that highlights the world-class marathon with race features, historical information, competitor data, and outstanding photographs. The Racers’ Record Book lists all official finishers in their respective divisions and chronicles the race with features and photographs. The PM/CG is also the proud publisher of the Boston, Providence and Portland Phoenix newspapers, El Planeta newspaper, Stuff Magazine, the official Boston Celtics yearbook and the official World Music Program.


Poland Spring

Poland Spring® Brand 100% Natural Spring Water is proud to be the Official Bottled Water of the 116th Boston Marathon. Having supported various running events from 5Ks to marathons for the past 30 years, Poland Spring knows the importance of keeping runners hydrated, and is excited to do its part along Boston’s 26.2-mile course. We know it takes a certain kind of person to run a marathon, the same way it takes a certain kind of water to fill a bottle of Poland Spring. True natural goodness begins at the source, because when you start better, you finish better.

Good luck with your training. We will see you at the finish line. Poland Spring® Brand 100% Natural Spring Water. Born Better.® For more information, visit www.polandspring.com


PowerBar, Inc.

PowerBar, creator and leader of the energy bar category, is proud to be the Official Energy Bar and Energy Gel Sponsor of the Boston Marathon for the 16th consecutive year. The perfect tools for a marathon, both the Performance Bar and PowerBar Gel feature a carbohydrate blend supported by research to deliver 20-50% more energy to working muscles. This becomes especially important to runners as they near Heartbreak Hill, which is why the PowerBar Gel Zone will await them near mile 17. PowerBar encourages all runners to visit the new PowerBar.com (www.PowerBar.com) — a comprehensive online destination for sports nutrition and training information, the new site also serves as a global communication tool for athletes and experts to engage and share experiences through user-generated content.


Pro-Form – Pro-Form® the official Boston Marathon® Treadmill

Pro-Form® Fitness and the Boston Marathon® announce the official training treadmill of the Boston Marathon, designed to help you PR at your next race and quality for Boston.

Real runners will appreciate the top speed of 15 mph, Bluetooth 4.0 wireless Speed Ring for hands free speed adjustment and the minimalist running design, which provides an open running platform. Pro-Form and the Boston Athletic Association created a new HD training protocol that offers a level of customization previously not available. Run and watch the historic race in HD video on the treadmill’s 10-inch Android™ integrated touchscreen. The treadmill automatically inclines and declines to match the Boston Marathon elevation from 6% decline to 20% incline. These visuals are unique to the Pro-Form Boston Marathon treadmill, and will be shot during Race Day 2012. Runners can draw their own route too, using the iFit Live technology powered by Google Maps.

The ProForm Boston Marathon treadmill will be unveiled to the media and the public April 13–15 at the Sports & Fitness Expo at the Seaport World Trade Center, booth number 262. The treadmill is available for pre-order at www.ProForm.com/Boston and www.BostonMarathon.org and will ship in September 2012.


Reed & Barton Silversmiths

In December 1999, the B.A.A. and marathon sponsor Long’s Jewelers commissioned Reed & Barton Silversmiths to create the first permanent Boston Marathon Champions’ Trophy for the B.A.A. The trophy is a 40 1/2 inch sterling silver loving cup, secured to a two-tier mahogany base. The base is adorned with 100 sterling silver plaques, which will showcase the next 100 years of Marathon champions in the male and female open, wheelchair and masters divisions. The trophy was unveiled at an official ceremony at Boston’s John Hancock Observatory prior to Boston Marathon 2000. In 2001, Reed and Barton Silversmiths created an additional base to the existing trophy for the names of the previous 104 years’ champions, bringing the total height to 47 1/2 inches on a base 32 inches square. In addition, they provide six replica trophies annually for the divisional winners of the Marathon. Founded in Taunton, Massachusetts, in 1824, Reed & Barton Silversmiths has a longstanding history of creating trophies and medals for national and international sporting events.


Samuel Adams

The brewers of Samuel Adams are proud to be the official beer sponsor of the 116th Boston Marathon. The Boston Marathon and Samuel Adams – two great Boston traditions – share a historic connection. When Jim Koch, founder and brewer of Samuel Adams, released his first batch of Samuel Adams Boston Lager to the public, it was on Patriot’s Day (the day of the Boston Marathon), in 1985 right here in Boston. The alliance of two of Boston’s most recognized and beloved brands, will give the City one more reason to be proud of this heralded event. While marathon participants have been busy training over the past few months, the brewers of Samuel Adams have been working hard to develop a special brew, just to commemorate this celebrated event. The result – Samuel Adams 26.2 Boston Brew – which will be available exclusively at select bars and restaurants along the marathon route and around Boston. As the presenting sponsor of the Post Race Party, Samuel Adams looks forward to toasting all marathon runners and the families and friends who have traveled to Boston to show their support. Cheers! For more information, visit www.samueladams.com


Tata Consulting Services

Tata Consultancy Services is proud to be the Official Technology Partner of the Boston Athletic Association and for Boston Marathon. As one of the world’s fastest growing technology and business solutions providers, Tata Consultancy Services (TCS) delivers certainty to our clients as we promise what we deliver and deliver what we promise. TCS has built a reputation of excellence based on world-class IT solutions that are on time, are within budget and consistently deliver superior quality. We proudly support the marathon and the commitment to excellence of each and every participant. TCS is an IT services, business solutions and outsourcing organization that delivers real results to global businesses. TCS offers a consulting-led, integrated portfolio of IT and IT-enabled services delivered through its unique Global Network Delivery Model, recognized as a benchmark of excellence in software development. A part of the Tata Group, India’s largest industrial conglomerate, TCS has over 160,000 among the world’s best trained IT consultants in 42 countries. The company generated consolidated revenues of US $6.3 billion for fiscal year ended 31 March 2010 and is listed on the National Stock Exchange and Bombay Stock Exchange in India.
For more information, visit www.tcs.com.


Universal Sports

Universal Sports is the premier multi-platform media destination for Olympicrelated sports programming in the United States. Universal Sports is available to more than 63 million homes across the country. Major world championship sports events aired on Universal Sports include track and field, skiing, swimming, gymnastics, marathons, figure skating, cycling and rugby. Universal Sports will be the home to the Boston, New York, London and Rotterdam marathons, as well as, all of the 2011 IAAF World Athletics Series. The network’s website, UniversalSports.com, delivers an immersive user experience via live and on-demand competition coverage, interaction with top athletes through interviews and blogs and in-depth access to Olympic sports news and information year-round.
For more information, please visit UniversalSports.com.


WBZ-TV

WBZ-TV is the only Boston television station providing live wire-to-wire coverage of the 2011 Boston Marathon. As the exclusive local broadcaster for the fifth consecutive year, WBZ-TV offers a full range of news, features and athlete interviews, from the pre-dawn hours in Hopkinton to a complete wrap-up on the WBZ-TV News at 11 p.m. Boston’s WBZ-TV is part of CBS Television Stations, a division of CBS Corporation. In 2010, WBZ-TV and the Boston Athletic Association renewed their exclusive Boston Marathon partnership for three years through the 116th running of the Boston Marathon in 2012. At the conclusion of this three-year renewal, WBZ-TV will be the only station to have aired 30 years of complete, live, local coverage of one of the region’s premiere sporting events. Please visit www.cbsboston.com, for more information and bonus coverage of the 2011 Boston Marathon.


Copyright 2013 by the Boston Athletic Association and John Hancock Financial Services