2017 marks the 32nd year of John Hancock’s landmark sponsorship of the legendary Boston Marathon. John Hancock’s continued support of the Boston Athletic Association, which has directed the race since 1897, ensures the stability of the world’s oldest annual marathon. To learn more about the partnership, please click here.
At Abbott, we’re committed to helping you live your best possible life through the power of health. From keeping your heart healthy to nourishing your body at every stage of life and giving you information and medicines to manage your health, every day and around the world, we’re discovering new ways to make life better. Through our partnership with the B.A.A. Boston Marathon, we celebrate what people can accomplish with good health — and the right will and determination. One of the ways we’ll be supporting the nearly 30,000 participants — including 30 Abbott employees from around the world — is through the weekly Abbott Runner’s Lounge on the Boston Marathon Facebook page, which fosters insight and encouragement across a myriad of topics.
adidas is honored to enter its 28th year as the Official Footwear and Apparel Supplier of the Boston Marathon. In 2017, adidas continues its commitment to the spirit of the marathon and its strong community of runners, volunteers, and spectators. Maintaining its long-standing tradition with the B.A.A., adidas is proud to supply exclusive Boston Marathon jackets to more than 9,000 B.A.A. volunteers and more than 3,500 race officials and media personnel. adidas will also provide 30,000 participant tees to Boston Marathon runners. The official collection of the 2017 Boston Marathon performance apparel and footwear will be available to race participants and fans at the John Hancock Sports & Fitness Expo, Boston Marathon adidas RunBase, and at select local retailers. In celebration of the Boston Marathon’s legacy, adidas supports a series of pre-race events including the B.A.A. 5K, B.A.A. Relay Challenge, and the B.A.A. Invitational Mile. adidas has been a sponsor of the B.A.A. Running Club since 1992. In 1999, adidas and the B.A.A. unveiled their joint venture, a long-term, year-round running program designed to promote overall fitness and health among Boston-area youth in Boston Public Schools. Since then, more than 30,000 students have participated in adidas-sponsored B.A.A. events. adidas founder Adi Dassler had a passion for running and a passion to make equipment that helps all athletes perform at their best. Today, adidas remains committed to making the best running products available. To learn more about adidas running, visit adidas.com/running.
AT&T is once again proud to provide AT&T Athlete Alerts* at the Boston Marathon, which helps family and friends track the progress of registered runners in real time. Both text messages and e-mail updates from the April 17 event can be sent directly to designated mobile phone numbers and/or e-mail addresses. Updates are courtesy of AT&T and the Boston Marathon and will be sent when the runner reaches 10-kilometers, half marathon, 30-kilometers, 35-kilometers, 40-kilometers, and the finish line.
AT&T strongly encourages runners to register before race weekend. If you choose to sign up during race weekend, please bring the phone numbers and/or e-mail addresses with you to Bib Number Pick-up. Representatives will be available in the Bib Number Pick-Up area at the John Hancock Sports & Fitness Expo during expo hours to answer questions and provide AT&T Athlete Alerts registration assistance. AT&T will also have three Communication Centers located in the Family Meeting Area past the finish where runners can contact family members all over the world after they complete the race.
Download the free Boston Marathon app to track up to 10 runners, view key race information easily, tour the race course, and share your race experience on social media. Also, learn about the world-class athletes in the John Hancock Elite Athlete Program, and peruse the rich history of the Boston Marathon for past champions, course records, and race synopses from 121 years of Boston Marathon history.
* Available on both iPhone and Android.
Boston Magazine Media annually works with the B.A.A. to produce the Official Boston Marathon Program. Boston Magazine is thrilled about the opportunity to publish a race program that covers and highlights not only our city’s world-class marathon but also is accented with unique race features, historical information, competitor data, and fantastic photographs. Boston Magazine is excited to continue its partnership throughout 2017 with the production of The Racers’ Record Book, which lists all official finishers in their respective divisions, and chronicles the race through special features and photographs. Boston Magazine Media is the proud publisher of Boston Magazine, as well as Boston Home, Boston Weddings, and a number of custom publications distributed throughout Metro Boston. For over 50 years, Boston Magazine has leveraged its powerful print, digital, on-site consumer-facing programs, and strategic partnerships to develop marketing campaigns for its clients. For more information about Boston Magazine Media, please visit www.bostonmagazine.com.
This year, CITGO is the official fuel sponsor of the Boston Marathon. Since 1965, CITGO has had an iconic presence along the Boston Marathon race route, with the signature CITGO sign in Kenmore Square letting runners know they are one mile from the finish of the Boston Marathon.
CITGO will have athletes fueled with inspiration and ready to race the Boston Marathon beginning with their first steps in Hopkinton. After departing the Athletes’ Village, all participants will pass through the “Fueling Good Runway, presented by CITGO”. A CITGO cheer zone will also be located at mile 25.2 beneath the iconic CITGO sign landmark, encouraging runners as they take their final steps towards the Boylston Street finish line. In addition, CITGO is the presenting sponsor of a digital campaign titled “The Road to Boston,” providing year-long event information to participants of the Boston Marathon.
CLIF BAR® is proud to be a long-term partner of the B.A.A. and support the running community at one of the most respected and celebrated road races in the world. We recognize it’s a privilege to provide you with CLIF’s sports nutrition both during training activities and on race day, and we are 100% committed to helping you run your best race.
You and your fellow runners will find a variety of CLIF sports nutrition on and off course to help you achieve your fitness and nutrition goals. You can expect to see CLIF BARs shared pre-race at the Athletes’ Village, CLIF® BLOKSTM Energy Chews sampled at the John Hancock Sports and Fitness Expo, CLIF® SHOT® Energy Gel served at three locations along the course to boost you through the race, and CLIF® Builder’s® high-protein bars offered beyond the finish line on Boylston Street.
We will also be present along the course in the weeks leading up to the Boston Marathon to inspire, encourage, and provide energy for your training. You’ll find us at three pre-race Boston Marathon training clinics and at the John Hancock Sports and Fitness Expo on Marathon Weekend, offering nutrition insight to prepare you for the big day. If you take part in the B.A.A.’s other major events, including the B.A.A. 5K in April, the B.A.A. 10K in June, and the B.A.A. Half Marathon in October, you will find our food at those races as well.
The team at Clif Bar & Company is excited to be a part of your adventure!
Equinox is proud to announce the beginning of a multiple-year sponsorship agreement, connecting the high-performance lifestyle leader to the Boston Marathon, the worldís oldest annual marathon. Together, Equinox and the B.A.A. will further their parallel missions of promoting healthy lifestyles through athletics.
Equinox has deep roots in Boston, opening its first location on Dartmouth St. in 2007, just steps from the Boston Marathon finish line. Equinox opened additional locations at Franklin St. and Chestnut Hill in 2009 and 2011, respectively, along with Equinox Sports Club Boston in 2014. Equinox is preparing for the opening of their fifth Boston-area location in the Seaport district later this year.
As an official sponsor, Equinox will have a presence before the start and after the finish of the 121st Boston Marathon on April 17, 2017. At the Athletesí Village in Hopkinton, Equinox will help runners get in the zone for their 26.2-mile journey to Boston via a first look at its soon-to-launch guided meditations, which will be available on the Equinox app in May. Beyond the finish in Boston, Equinox will have an experiential presence connecting with spectators, family, and friends of runners.
Gatorade Endurance Formula
The Gatorade Company, a division of PepsiCo (NYSE: PEP), has been a proud sponsor of the B.A.A. and the Boston Marathon since 1992. Gatorade’s products are enjoyed by participants before, during, and after the B.A.A. 5K, the B.A.A. 10K, the B.A.A. Half Marathon, and the Boston Marathon. Boston Marathon participants can expect to see Gatorade in the Athletes’ Village in Hopkinton before the race with Gatorade’s Endurance Prime and Endurance Formula; at 25 hydration stations along the course with Lemon-Lime Endurance Formula; and in the finish area on Boylston Street with a recovery beverage to help runners refuel their bodies. The Gatorade Endurance line of products is designed specifically for endurance athletes who have specific fueling needs, and is grounded in years of hydration and sports nutrition research. Gatorade Endurance products are available at run, bike, and tri specialty stores nationwide.
Hyland’s Leg Cramps
In commemoration of the 50th anniversary of Kathrine Switzer’s historic run, Hyland’s, the Official Cramp Relief Sponsor of the Boston Marathon, has launched its Find Yourself, Find Your Finish Line campaign to celebrate the inspirational journeys of 14 incredible female athletes as they train for the world’s most iconic road race. These stories pay homage to the unique adversities and triumphs known intimately by marathoners the world over.
Followers of @HylandsPowered social channels will learn about Nancy Heydinger, Executive Director of Girls on The Run’s Vermont Council who comes to Boston after surviving brain cancer; Cover Model and Founder of Project Start Candice Huffine, whose work is motivating would-be runners, at any level of ability, to dive into the sport; and Rahaf Khatib, the first Muslim hijabi runner to ever appear on the cover of a major fitness magazine. Their examples, along with the other athletes profiled, represent Hyland’s commitment to support every athlete in their effort to always aim higher, and in doing so, reach their finish line.
JetBlue is the Official Airline of the Boston Marathon. For the 12th consecutive year, JetBlue has proudly supported the world’s oldest annual marathon and of the world’s most prestigious racing events. JetBlue has nonstop daily service to more than 93 destinations in the continental United States, Bermuda, the Caribbean, Mexico, and Latin America; and Getaways vacation packages. To learn more about JetBlue, visit www.jetblue.com.
NBC Sports Group and the Boston Athletic Association have a multi-year agreement for NBCSN and NBC Sports app to serve as the national television and streaming destinations for the legendary Boston Marathon. NBC Sports Group serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming.
The sports media company consists of a unique array of sports assets, including NBC Sports, NBC Olympics, NBCSN (NBC Sports Network), Golf Channel, nine NBC Sports regional networks, NBC Sports Radio, and NBC Sports Digital. NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, NASCAR, PGA Tour, The R&A, PGA of America, Churchill Downs, Premier League, Tour de France, French Open, Formula One, IndyCar, and many more.
For more information, please visit www.nbcsports.com.
New England Acura Dealers
The New England Acura Dealers Association (NEADA) is thrilled to serve the Boston community for our second year as the Official Automotive Sponsor of the 2017 Boston Marathon. Kicking off the partnership with the B.A.A., NEADA hosted a live art show at the 2017 New England International Auto Show. Teens and their mentors from local group Artists for Humanity painted a unique mural on a brand‐new 2017 MDX under the theme, “We Are Boston.” Leading the 2017 Boston Marathon, six official Acura pace cars, including the new 2017 Acura NSX, will cruise down the historic route alongside participants and fans. Three Acura booths will also line the course with cheer-making stations for spectators to create signage and cheer on the runners. NEADA is also a sponsor of the 2017 B.A.A. 5K and 2017 B.A.A. Half Marathon. Precision Crafted Performance: Acura links Boston drivers in and out of the city with the most advanced technology and safety features. Let’s emerge at the heart of the race — together. Driving Boston Forward at NEAcuraDealers.com
Newton-Wellesley Hospital is a community teaching hospital in Massachusetts, located right on the course of the Boston Marathon. It provides a full range of orthopedic, joint, physical medicine, and rehabilitation services to handle a wide variety of sports-related injuries. Newton-Wellesley Hospital is proud to be an official sponsor of the Athletes’ Village medical tents in Hopkinton, taking care of a wide range of runners’ last-minute medical needs, and in many cases, just a wish of encouragement. To learn more about Newton-Wellesley Hospital, or its physicians and services, please e-mail email@example.com, or call 1-866-NWH-DOCS (694-3627).
Poland Spring® Brand 100% Natural Spring Water, a water from and for the NorthEast, is proud to be the Official Bottled Water of the 121st Boston Marathon. The Poland Spring brand has been a true running partner in events from 5Ks to marathons for the past 30 years. The people who bring you Poland Spring Brand Natural Spring Water know the importance of keeping runners hydrated and are excited to do their part along Boston’s iconic 26.2-mile course. Good luck with your training. The Poland Spring brand will be there with you at the finish line.
Rainier Fruit is thrilled to begin its first of a multi-year partnership as the Official Apples of the Boston Marathon. The family-owned and operated farms that sell fruit under the Rainier label have been honing their craft for generations. Ensuring a healthy future for our earth is paramount. Our primary responsibility as good stewards is to grow the finest quality fruit, using the natural resources entrusted to us. We farm in a way that shows our respect for the land, pride in our product, and a commitment to our community and employees. The sponsorship of the Boston Marathon is more than a singular event for Rainier Fruit; it’s about connecting with individuals seeking a healthy, active lifestyle. Mark Zirkle, President of Rainier Fruit, stated, “We couldn’t be more excited about this new opportunity to introduce the exceptional quality and sweet flavor of our apples while supporting the running community. This is part of our long-term commitment to providing healthy and nutritious fruit products to people around the world.” Runners, look for our “Rising Star” apples including Lady Alice® at the finish line! Learn more about Rainier Fruit, and meet our growers at www.rainierfruit.com
The brewers at Samuel Adams are proud to be the official beer sponsor of the 121st Boston Marathon. The Boston Marathon and Samuel Adams — two great Boston traditions — share a historic connection. When Jim Koch, founder and brewer of Samuel Adams, released his first batch of Samuel Adams Boston Lager to the public, it was on Patriots’ Day (the day of the Boston Marathon) in 1985, right here in Boston. The alliance of two of Boston’s most recognized and beloved brands will give the city one more reason to be proud of this heralded event.
For several years, Samuel Adams has brewed a commemorative beer for the race — Samuel Adams Boston 26.2 Brew — to toast the runners and spectators. This limited-release beer will only be served on draft at select bars and restaurants along the race course and in New England. Samuel Adams looks forward to toasting all marathon runners who have undertaken this incredible endeavor and the families and friends who have supported their athletes — both through training and during the 26.2-mile race. Cheers!
Tata Consultancy Services
Tata Consultancy Services (TCS) is proud to be the Official Technology Consulting Partner of the Boston Marathon. We support the marathon and the commitment to excellence from each and every participant. TCS is dedicated to enhancing the sport and experience of running through technology, evidenced through its numerous marathon technology partnerships across the globe. Additionally, TCS was built on the philosophy that “healthy individuals make healthy organizations,” which is realized through its internal program, Fit4Life, where TCSers around the world actively engage and volunteer their time at health and fitness initiatives throughout the year.
TCS is one of the world’s largest IT services and consulting firms. It offers a consulting-led, integrated portfolio of IT and IT-enabled infrastructure, engineering and assurance services, delivered through its unique Global Network Delivery Model,™ which is recognized as the benchmark of excellence in software development. For more information, visit us at tcs.com.
CBS Boston’s WBZ-TV is honored to once again be the exclusive local broadcast partner of the Boston Marathon, providing live wire-to-wire coverage of this world-class race for over 35 years.
WBZ-TV offers a full range of Boston Marathon news, features, and athlete interviews, from the pre-dawn hours in Hopkinton to the celebration and emotion at the finish line in Copley Square…all to get viewers closer to Boston Marathon news and information as well as what the race means locally and around the world.
Dedicated to serving the community, WBZ-TV is proud of its legacy as the exclusive broadcast partner to many of Boston’s signature events. For more about CBS Boston’s WBZ-TV, go to www.cbsboston.com.